What difference between store shelves and supermarket shelves
What difference between store shelves and supermarket shelves
August 19, 2019
First, the difference between convenience store shelves and supermarket shelves
Convenience store shelves and supermarket shelves are generally double-sided shelves or single-sided shelves with steel structure, but because the supermarket area is generally larger and the types of goods are more complete, the supermarket shelves are relatively wide and high, which is convenient for display. More goods, generally 1.8 ~ 2.2 meters high is appropriate. Conveniencestores are small, and there are not many types of goods, so convenience store shelves are generally 1.35 meters high.
Second, the difference between convenience store operation and supermarket operation
1. The demand for shoppers is different for both.
Large-scale shopping malls are affected by factors such as land priceand traffic, and are generally located in the main commercial circle of the city. Therefore, everyone will only enter the hypermarket when they purchase large quantities.
2. The product structure of the two sales is very different.
When it comes to large-scale stores, we think of the characteristics of "rich variety, everything", compared to small-scale convenience stores, the number and types of products on the supermarket shelves are really complete, here you can purchase a full life Demand products, including necessities and non-essential items; but convenience stores are affected by factors such as area and labor costs and consumption characteristics of nearby people, and the types of products will appear to be relatively simple.
3. Different business models.
The convenience store first appeared as a 24-hour signboard. Although only a small number of convenience stores have really provided service 24 hours a day, the overall convenience store business hours are still nine nights than the hypermarket. The pattern is longer. In some big cities, people's nightlife is becoming more and more abundant. The demand for night-time shopping at around 12 o'clock in the middle of the night is becoming more and more obvious. According to statistics, the sales of convenience stores with good locations at night account for about 30% of the total sales of the whole day, which makes it possible for the convenience store to have considerable sales demand at night.
Regardless of the pattern of retailing in the future, it seems that the development trend of convenience stores is strong, and there will be more people choosing to enter convenience stores in the future.