The placement of cosmetic shelves needs to pay attention to the following five points

The target group of cosmetics stores is women, especially young women. For this reason, it is necessary to show the importance of women’s thoughts on the shelves of cosmetics stores and shopping malls. Special attention should be paid to the use of product layout to adjust customers’ shopping vision and movement, and induce customers’ shopping desires. Then how to place cosmetic shelves What kind of skills does its furnishings have after all if they are beautiful and can attract customers? Guangzhou Shelf Factory explained to us today the five points that should be paid attention to when placing cosmetics shelves:

1. Artistic beauty: The furnishings of cosmetics shelves should, on the premise of insisting on the independent beauty of cosmetics, through artistic modeling, make cosmetics wonderfully arranged and reflect each other to achieve the artistic effect of all beauty. The methods of furnishings should be novel and common, with wonderful ideas, and have an unstoppable attraction to customers. Exquisite certain aesthetic principles, beautiful, generous, well-proportioned, coordinated, and can also use some accessories appropriately, and make full use of artistic techniques to show the beauty of cosmetics.

2. Explanatory: The various explanatory materials of cosmetics shelves, such as price, article number, fabric, brand, origin, etc., should be comprehensive and realistic, so that customers can fully understand cosmetics.

3. Eye-catching: In order to attract customers and make it easier for customers to watch and purchase, retail stores should sensitively select the display position, display space, display position, stacking method, etc. of cosmetics according to the characteristics of cosmetics, so that customers can see at a glance.

4. A sense of richness: cosmetics belong to the product to choose from, and customers expect to have more choices when buying, so that they can compare their quality, style, color, price, etc. carefully. When furnishing, the cosmetics are neat and orderly, the goods are complete and generous, so that customers feel that there is a lot of room for choice, and the store has a prosperous feeling.

5. Rationalization: According to customers' psychological requirements and shopping habits, cosmetic shelves of the same type or series should be displayed in the same location. The height of the furnishings should be suitable, easy for customers to see and feel, and improve the visibility and positive visual effects of cosmetics.